Strategy

People Don't Resist Change, They Resist YOU. How to Build a Change Trust

People Don't Resist Change, They Resist YOU. How...

“People are just not engaging with this initiative!” Clients come to me for solutions to…
Don't Compete. Differentiate.

Don't Compete. Differentiate.

I was dining with a friend enjoying a delicious plate of fish and chips at…
The last thing your organization needs is a rest right now

The last thing your organization needs is a...

“Well Jeff, we’d like to bring you in to help us develop our leaders further,…
Looking in all the Wrong Places? Ten Ways to Avoid Strategic Disaster

Looking in all the Wrong Places? Ten Ways...

Watching professional sports reveals that players move, skate and dribble with their heads up to…
ADD these 3 Simple Steps for Stronger Customer Satisfaction

ADD these 3 Simple Steps for Stronger Customer...

“I need to see you today!” When bosses and clients make demands, the typical response…
Recast the Past

Recast the Past

Use Your History To Tell The Story You Want The Spider-Man story has been rebooted…
Killing Your Credibility One Survey at a Time

Killing Your Credibility One Survey at a Time

Surveys are an easy way to answer questions we never should have asked in the first…
Everyday Strategy: Volume 1

Everyday Strategy: Volume 1

Proven ways to solidify client relationships Constantly bombarded by new, innovative, and sometimes annoying ‘customer…
Strategy Simplified: Choosing a Channel

Strategy Simplified: Choosing a Channel

I hate the fact that shows like Arrow and SHIELD aren’t available on the Canadian…
Top Tier Marketing Tactics On My Summer Vacation

Top Tier Marketing Tactics On My Summer Vacation

Top Tier Marketing Tactics On My Summer Vacation How do businesses drive increasing levels of…
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