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Strategy
Everyday Strategy: Volume 1
Proven ways to solidify client relationships Constantly bombarded by new, innovative, and sometimes annoying ‘customer…
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Strategy Simplified: Choosing a Channel
I hate the fact that shows like Arrow and SHIELD aren’t available on the Canadian…
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Top Tier Marketing Tactics On My Summer Vacation
Top Tier Marketing Tactics On My Summer Vacation How do businesses drive increasing levels of…
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How To Develop Strategy
I recently met up with Theresa who has moved up several layers in her organization…
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Is Your Change Tasty Enough?
I don’t drink, but I’ve enjoyed two wine tasting sessions with expert sommeliers. It’s amazing…
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When is a stretch goal unrealistic?
During a recent speech on executive communications I demonstrated how messages can have unintended consequences.…
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Mastering Moments of Truth: Service When It Matters...
“I’m recording you! I’m posting this to YouTube about how bad your service is. I…
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