I wanted to love this book. Then I wanted to hate this book. Seth Godin has a very strong reputation and when this title appeared at the library prior to my vacation, I eagerly downloaded it to my reader. There are some very good nuggets in this book, however, you have to really dig to find […]
by Jeff SkipperDuring a recent speech on executive communications I demonstrated how messages can have unintended consequences. A positive message can be applied in a negative way. At the time my focus was on Wells Fargo and recent findings that employees had illegally signed up customers for new products (read the story). It’s easy to envision the […]
by Jeff SkipperMost people are aware of the ‘fight or flight’ syndrome. A lecture on stress is usually accompanied by references to the ‘lizard brain’ and the negative effects on our ability to learn or think clearly. This leads to a discussion of coping mechanisms we can use ‘in the moment’. I don’t want to cope; I […]
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