Investing Leadership Capital Builds Loyalty

When I started a business of subcontracting professional writers and trainers, I was known for checking in with people regularly, handing out paychecks personally, and dropping chocolates off on people's desks before they got in. I didn't have extra time to spend chatting, but I used my time very well. I'm...

Recast the Past

Use Your History To Tell The Story You Want The Spider-Man story has been rebooted three times in the last 15 years. The story of Peter Parker shifts each time with different characters brought into the foreground; Aunt May gets younger every movie!. But what doesn't change are key facts:...

Killing Your Credibility One Survey at a Time

Surveys are an easy way to answer questions we never should have asked in the first place. When did you last think, "Wow, that was a really great survey! I'm so glad I took the time to answer it." I'll wait... Probably never. If you, or your client, or your leaders...

Everyday Strategy: Volume 1

Proven ways to solidify client relationships Constantly bombarded by new, innovative, and sometimes annoying 'customer engagement' tactics, it's easy to miss some of the truly great ideas out there. This is the first in a new series I've created to highlight smart strategies that you can put to work for you....

Pucker Up! 5 Ways to Blow Your Own Horn

This article is part of Jeff's regular newsletter read by executives. You can subscribe here. Narcissistic grand-stander Show off Attention hog You get the idea. From an early age the person who continually drew attention to him or herself was either the class clown or an arrogant, self-obsessed jerk. We've learned...

Strategy Simplified: Choosing a Channel

I hate the fact that shows like Arrow and SHIELD aren't available on the Canadian version of Netflix. And why aren't my favorite Swedish bands on iTunes? Selecting and managing channels for products and services is a critical task for every business, whether on the global stage or in local...

Top Tier Marketing Tactics On My Summer Vacation

Top Tier Marketing Tactics On My Summer Vacation How do businesses drive increasing levels of growth and revenue? A recent trip to Costa Rica demonstrated how by focusing on a few basic tactics. We were looking for fun activities and in short order came across El Santuario. They boast the...