Recast the Past

Use Your History To Tell The Story You Want The Spider-Man story has been rebooted three times in the last 15 years. The story of Peter Parker shifts each time with different characters brought into the foreground; Aunt May gets younger every movie!. But what doesn’t change are key facts: Uncle Ben will die and […]

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Killing Your Credibility One Survey at a Time

Surveys are an easy way to answer questions we never should have asked in the first place. When did you last think, “Wow, that was a really great survey! I’m so glad I took the time to answer it.” I’ll wait… Probably never. If you, or your client, or your leaders are thinking or running a […]

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