Strategy Simplified: Choosing a Channel

  • by Jeff Skipper
  • Aug 28, 2017
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I hate the fact that shows like Arrow and SHIELD aren’t available on the Canadian version of Netflix. And why aren’t my favorite Swedish bands on itunes? Selecting and managing channels for products and services is a critical task for every business, whether on the global stage or in local markets. How do you choose? […]

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Top Tier Marketing Tactics On My Summer Vacation

  • by Jeff Skipper
  • Aug 15, 2017
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Top Tier Marketing Tactics On My Summer Vacation How do businesses drive increasing levels of growth and revenue? A recent trip to Costa Rica demonstrated how by focusing on a few basic tactics. We were looking for fun activities and in short order came across El Santuario. They boast the longest zip lines in Costa […]

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Is Your Reception Repelling?

  • by Jeff Skipper
  • Aug 01, 2017
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I have my eyes checked every year to ensure I have maximum acuity for driving. I’ve been seeing Dr. Voss for years. During my last appointment I asked┬áthe receptionist, “You’ve been here a long time now, haven’t you?” “Yes,” she responded, “it’s not for the money.” Now, what do you make of that? It didn’t […]

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