Remembering The Power of Hope

Over a year ago I had an insight into what motivates people during change. WIIFM (What’s In It For Me) is the classic view: We move towards goals that offer something in our self-interest. This is dissatisfying because it is inherently selfish. I set out to find contradictions to the pursuit of self-interest and found […]

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We Change Together or Not At All

Messages about change must be designed to draw people together, whether it’s to launch a new marketing strategy or build a mountain of jack-o’-lanterns. If we are not working together, we are not working at our best. Diversity work is all about navigating change. Setting race aside, the objective is to get everyone moving in […]

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