Star Power: How The Hulk Made Me Work Harder

Last week I surprised my daughter with a trip to ComicCon for her birthday. We had a blast taking in all the costumes, browsing the artistry and had our caricatures drawn (She-Ra and He-Man!). In a rare moment wandering through endless vendor booths and stage areas, the sea of people parted and we spied a direct […]


Don’t Compete. Differentiate.

  • by Jeff Skipper
  • Apr 01, 2018
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I was dining with a friend enjoying a delicious plate of fish and chips at a popular restaurant in Toronto and he asked me how one diner could succeed over another? Great question when so many small businesses – particularly restaurants – fail every year. The most obvious tactic to compete is to evaluate what […]