StrategySmart is a bi-weekly newsletter highlighting brand new thinking, models, and practical applications in the areas of change management, strategy, leadership and personal effectiveness. Don’t miss an issue!


Everyday Strategy: Volume 1

Proven ways to solidify client relationships Constantly bombarded by new, innovative, and sometimes annoying ‘customer engagement’ tactics, it’s easy to miss some of the truly great ideas out there. This is the first in a new series I’ve created to highlight smart strategies that you can put to work for you. 1. Thrifty Car Rental: The
  • by Jeff Skipper
  • Sep 26, 2017

Pucker Up! 5 Ways to Blow Your Own Horn

This article is part of Jeff’s regular newsletter read by executives. You can subscribe here. Narcissistic grand-stander Show off Attention hog You get the idea. From an early age the person who continually drew attention to him or herself was either the class clown or an arrogant, self-obsessed jerk. We’ve learned to shy away from promoting
  • by Jeff Skipper
  • Sep 11, 2017

Strategy Simplified: Choosing a Channel

I hate the fact that shows like Arrow and SHIELD aren’t available on the Canadian version of Netflix. And why aren’t my favorite Swedish bands on itunes? Selecting and managing channels for products and services is a critical task for every business, whether on the global stage or in local markets. How do you choose?
  • by Jeff Skipper
  • Aug 28, 2017

Top Tier Marketing Tactics On My Summer Vacation

Top Tier Marketing Tactics On My Summer Vacation How do businesses drive increasing levels of growth and revenue? A recent trip to Costa Rica demonstrated how by focusing on a few basic tactics. We were looking for fun activities and in short order came across El Santuario. They boast the longest zip lines in Costa
  • by Jeff Skipper
  • Aug 15, 2017

Is Your Reception Repelling?

I have my eyes checked every year to ensure I have maximum acuity for driving. I’ve been seeing Dr. Voss for years. During my last appointment I asked the receptionist, “You’ve been here a long time now, haven’t you?” “Yes,” she responded, “it’s not for the money.” Now, what do you make of that? It didn’t
  • by Jeff Skipper
  • Aug 01, 2017